{"id":705966,"date":"2026-07-03T13:26:15","date_gmt":"2026-07-03T16:26:15","guid":{"rendered":"https:\/\/primeirojornal.com.br\/2026\/07\/03\/empresa-esclarece-papel-de-rodrigo-faro-apos-processo-por-propaganda\/"},"modified":"2026-07-03T13:27:19","modified_gmt":"2026-07-03T16:27:19","slug":"empresa-esclarece-papel-de-rodrigo-faro-apos-processo-por-propaganda","status":"publish","type":"post","link":"https:\/\/gazetabaiana.com.br\/index.php\/2026\/07\/03\/empresa-esclarece-papel-de-rodrigo-faro-apos-processo-por-propaganda\/","title":{"rendered":"Empresa esclarece papel de Rodrigo Faro ap\u00f3s processo por propaganda"},"content":{"rendered":"\n<p style=\"text-align: justify;\">Resumo: a Tri\u00ea Solu\u00e7\u00f5es Financeiras respondeu \u00e0s informa\u00e7\u00f5es divulgadas pela coluna F\u00e1bia Oliveira, afirmando que o apresentador Rodrigo Faro atua apenas como <strong>garoto-propaganda institucional<\/strong> e n\u00e3o possui participa\u00e7\u00e3o societ\u00e1ria ou administrativa na empresa; no mesmo contexto, Iris Concei\u00e7\u00e3o Rodrigues Biscaia moveu a\u00e7\u00e3o requerendo devolu\u00e7\u00e3o de ve\u00edculo e indeniza\u00e7\u00e3o ap\u00f3s acusa\u00e7\u00f5es de propaganda enganosa ligadas ao caso.<\/p>\n<p style=\"text-align: justify;\">Em nota, a Tri\u00ea esclareceu que Faro n\u00e3o det\u00e9m qualquer v\u00ednculo de gest\u00e3o com a Tri\u00ea e que sua fun\u00e7\u00e3o \u00e9 estritamente institucional. A empresa afirmou manter transpar\u00eancia, legalidade e respeito aos consumidores, destacando que n\u00e3o h\u00e1 controle sobre pol\u00edticas comerciais ou opera\u00e7\u00f5es da marca.<\/p>\n<p style=\"text-align: justify;\">Conforme a a\u00e7\u00e3o, Iris Biscaia sustenta que os servi\u00e7os contratados n\u00e3o foram realizados conforme prometido, o financiamento n\u00e3o teria sido recalculado e n\u00e3o houve negocia\u00e7\u00e3o com a institui\u00e7\u00e3o financeira, o que levou \u00e0 apreens\u00e3o do ve\u00edculo. Ela tamb\u00e9m incluiu Faro como r\u00e9u, argumentando que ele ajudou a disseminar publicidade enganosa e a emprestar credibilidade \u00e0 empresa, afetando a percep\u00e7\u00e3o sobre a efic\u00e1cia dos servi\u00e7os.<\/p>\n<p style=\"text-align: justify;\">Na Justi\u00e7a, Iris solicita a devolu\u00e7\u00e3o de cerca de R$ 26 mil, al\u00e9m de indeniza\u00e7\u00e3o por danos materiais a ser apurada no processo e R$ 10 mil por danos morais. O pedido inclui a restitui\u00e7\u00e3o do ve\u00edculo e o reconhecimento de propaganda enganosa por parte da Tri\u00ea e do apresentador.<\/p>\n<section id=\"galeria\" aria-label=\"Galeria de imagens\" style=\"padding: 10px 0 20px 0;\">\n<style>\n    #galeria .galeria-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(180px, 1fr)); gap: 10px; }\n    #galeria .galeria-thumb { width: 100%; height: auto; cursor: pointer; border: 1px solid #ddd; }\n    #galeria .lightbox { position: fixed; top: 0; left: 0; width: 100%; height: 100%; background: rgba(0,0,0,.9); display: none; align-items: center; justify-content: center; z-index: 1000; }\n    #galeria .lightbox img { max-width: 90%; max-height: 80%; }\n    #galeria .lightbox .close { position: absolute; top: 20px; right: 30px; color: #fff; font-size: 40px; cursor: pointer; }\n    #galeria .lightbox .lb-prev, #galeria .lightbox .lb-next { position: absolute; top: 50%; transform: translateY(-50%); color: #fff; background: transparent; border: none; font-size: 40px; cursor: pointer; }\n    #galeria .lightbox .lb-prev { left: 20px; }\n    #galeria .lightbox .lb-next { right: 20px; }\n  <\/style>\n<div class=\"galeria-grid\">\n    <img decoding=\"async\" class=\"galeria-thumb\" src=\"https:\/\/i.metroimg.com\/qeoLO5V127EIshq5HhhqwiEKGTggl5JvC_9B98vUsYk\/w:600\/q:85\/f:webp\/plain\/https:\/\/images.metroimg.com\/2026\/07\/pi7-tool-rodrigo-faro.jpg\" alt=\"Rodrigo Faro\" \/><br \/>\n    <img decoding=\"async\" class=\"galeria-thumb\" src=\"https:\/\/i.metroimg.com\/5lQz0VRwI6GXD2avX3zdxAVUUNza1YUFePvCoU6p-Vk\/w:1200\/q:85\/f:webp\/plain\/https:\/\/images.metroimg.com\/2025\/12\/08165149\/rodrigo-faro-1-2.jpg\" alt=\"Rodrigo Faro\" \/><br \/>\n    <img decoding=\"async\" class=\"galeria-thumb\" src=\"https:\/\/i.metroimg.com\/KEYdI8892n9MbyFZWPw9mFQJrGdp80A1GIyGIh5GNAc\/w:1200\/q:85\/f:webp\/plain\/https:\/\/images.metroimg.com\/2025\/12\/08165146\/rodrigo-faro-2-2.jpg\" alt=\"Rodrigo Faro\" \/><br \/>\n    <img decoding=\"async\" class=\"galeria-thumb\" src=\"https:\/\/i.metroimg.com\/YhKbvE_esNmf-kxrAGCSvYx84gJqcs7AZztHiGOVyB4\/w:1200\/q:85\/f:webp\/plain\/https:\/\/images.metroimg.com\/2025\/12\/08165143\/rodrigo-faro-3-2.jpg\" alt=\"Rodrigo Faro\" \/><br \/>\n    <img decoding=\"async\" class=\"galeria-thumb\" src=\"https:\/\/i.metroimg.com\/4mKnNnNvFiH5-4y57pXWs4GrznFH21nVFo847wPatuA\/w:1200\/q:85\/f:webp\/plain\/https:\/\/images.metroimg.com\/2025\/12\/08165140\/rodrigo-faro-4-2.jpg\" alt=\"Rodrigo Faro\" \/>\n  <\/div>\n<div class=\"lightbox\" id=\"lb\">\n    <span class=\"close\" id=\"lb-close\">&times;<\/span><br \/>\n    <button class=\"lb-prev\" id=\"lb-prev\">&#10094;<\/button><br \/>\n    <img decoding=\"async\" id=\"lb-image\" src=\"\" alt=\"Imagem ampliada\"\/><br \/>\n    <button class=\"lb-next\" id=\"lb-next\">&#10095;<\/button>\n  <\/div>\n<\/section>\n<p><script>\n(function(){\n  const thumbs = document.querySelectorAll('#galeria .galeria-thumb');\n  const lightbox = document.getElementById('lb');\n  const lbImage = document.getElementById('lb-image');\n  const closeBtn = document.getElementById('lb-close');\n  const prevBtn = document.getElementById('lb-prev');\n  const nextBtn = document.getElementById('lb-next');\n  let index = 0;\n  const images = Array.from(thumbs).map(img => img.src);<\/p>\n<p>  thumbs.forEach((t, i) => {\n    t.addEventListener('click', () => {\n      index = i;\n      lbImage.src = t.src;\n      lightbox.style.display = 'flex';\n    });\n  });<\/p>\n<p>  function show(n){\n    index = (n + images.length) % images.length;\n    lbImage.src = images[index];\n  }<\/p>\n<p>  prevBtn.addEventListener('click', ()=> show(index-1));\n  nextBtn.addEventListener('click', ()=> show(index+1));\n  closeBtn.addEventListener('click', ()=> lightbox.style.display = 'none');\n  document.addEventListener('keydown', (e)=> {\n     if (lightbox.style.display === 'flex'){\n       if (e.key === 'ArrowLeft') show(index-1);\n       if (e.key === 'ArrowRight') show(index+1);\n       if (e.key === 'Escape') lightbox.style.display = 'none';\n     }\n  });\n})();\n<\/script><br \/>\n<\/section>\n<p style=\"text-align: justify;\">Casos como esse reacendem o debate sobre a responsabilidade de figuras p\u00fablicas em campanhas de marketing e sobre os limites entre promo\u00e7\u00e3o e promessa de servi\u00e7os financeiros. Acompanhe os pr\u00f3ximos desdobramentos e compartilhe sua opini\u00e3o: voc\u00ea acredita que celebridades devem responder por propagandas com promessas duvidosas?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Resumo: a Tri\u00ea Solu\u00e7\u00f5es Financeiras respondeu \u00e0s informa\u00e7\u00f5es divulgadas pela coluna F\u00e1bia Oliveira, afirmando que o apresentador Rodrigo Faro atua apenas como garoto-propaganda institucional\u2026<\/p>\n","protected":false},"author":15,"featured_media":705968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[244],"tags":[],"class_list":["post-705966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimento"],"_links":{"self":[{"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/posts\/705966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=705966"}],"version-history":[{"count":1,"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/posts\/705966\/revisions"}],"predecessor-version":[{"id":705967,"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/posts\/705966\/revisions\/705967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/media\/705968"}],"wp:attachment":[{"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=705966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=705966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gazetabaiana.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=705966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}